● 高通 Qualcomm (with nbt.STUDIO)
發表會視覺 Summit Slides Design
●啤酒肚釀製 , ELLE 80 Years Anniversary Edition
商品設計 Product Label Design
●原子少年2
商品設計 Merch Design
●畢書盡 《Bii WITH YOU》 2025 WORLD TOUR CONCERT
商品設計 Merch Design
●盧廣仲-24春季巡迴演唱周邊
商品設計 Merch Design
●藝人歌手 - 韋禮安、邱鋒澤、陳零九、盧廣仲、畢書盡
商品設計 Merch Design
●FIGHT30 音樂商品零售品牌
品牌重塑 Rebranding
●啤酒肚釀製 , LINE FRIENDS ©LY Corp
2 款商品設計、海報設計 Product Packaging, Poster Design, IP collaboration
●邱鋒澤、陳零九演唱會
週邊設計 Live Concert Merch Design
●URBAN CREW
品牌創意指導與執行 Creative Director, Product Design, Photography
●藝人歌手 - 怕胖團、旺福
商品宣傳影片 Reels Production
●SAOBAO 販賣機
商品外觀設計 Packaging Designer
● 盧廣仲-23春季巡迴演唱周邊
商品設計 Merch Design
●ALL IN 5 PRINCE 演唱周邊
商品設計 Live Concert Merch Design
●炎亞綸2022, 炎宇宙演唱會
商品設計 Live Concert Merch Design
●盧廣仲, 11週年演唱會
商品設計 Live Concert Merch Design

Client - 啤酒肚釀製、ELLE
Project - ELLE 80週年聯名商品

Product
BEER LABEL

Impact
We delivered the most stylish beer experience for ELLE’s readers—enhancing global brand recognition, adding layered value, driving desire and shareability. The collaboration generated significant online engagement and strong revenue results.

- Give the Brand Audiences, at least 85,040 products (beer) create the image of ELLE, BEER BELLY BREWING
- Expose the Brand Image on 4,252 Stores in Taiwan Family Mart
- ELLE Taiwan 601,000 online fans on Instagram
- Represent the ELLE’s 80th anniversary, for whole media global impact.

ELLE Press

Project details

Client - URBAN CREW
Project Introduction
This project serves as the core packaging design for URBAN CREW’s signature product: men’s underwear. Positioned within the high-end fashion space, it plays a pivotal role in conveying the brand’s atmosphere, visual identity, and functionality.

Through a minimal visual language, a “window” feature was introduced—allowing both consumers and packing staff to preview the contents. The die-cut structure was also refined to ensure a smoother unboxing experience. This detail results in a flat, clean surface, making the packaging easier to stack and display.

Impact
The design has had a direct impact on consumer perception, in-store brand presentation, repurchase rates, and overall purchase intent across the brand.

Project details

Client - FIGHT30
Project - Logotype of Merch 畢書盡
《Bii WITH YOU》演唱會商品設計

Merch -
Tee, Cap, Toy, Light, Poster

Impact
Enhance the value of the performance, generate revenue, and foster a stronger emotional connection between fans and the artist. Making significant impact on at least 5,000 people in the concert and 188,000 fans on line.

Project details

Client - FIGHT30 / 原子少年2
Project - Merch Design 《原子少年2》
演唱會商品設計

Merch - Playing Card

The design of the packaging and card backs draws inspiration from the stage's structural elements and lighting, transforming the emotional memories and energy of the performances into merchandise. The inclusion of all 54 artists as the card faces elevates the collectible value, showcasing high commercial appeal through its playability, entertainment, and artistic qualities.

Impact
Enhance the value of the performance, generate revenue, and foster a stronger emotional connection between fans and the artist. Making significant impact on at least 3,100 people in the concert and 75,000 fans on line.

Project details

Client - 啤酒肚釀製
Project - Beer Label Design

Product - Beer

Inspired by the delicate shape of rice grains, the background texture incorporates a rough, grainy pattern with subtle gradients. At the center of the main visual, the bold Chinese character "粹" is prominently displayed, with the font meticulously selected and its edges carefully designed to evoke a sense of refinement.

Impact

-This project was designed to empower the brand’s debut in Taiwan’s leading mass-market retailer, 全聯福利中心. Through the launch of a uniquely crafted beer bottle design, we translated the brand's identity and product appeal into a compelling visual language. The result: a bold and competitive packaging presence that stood out across more than 1,220 retail locations nationwide—delivering a memorable first impression to consumers and successfully embedding the brand into the public eye.

Project details

Client - TSAI’S ACTRUAL BREWING
Project Introduction
Tsai’s 2021 Vintage Ale
Port Barrel Aged Oud Bruin

Impact
This wine is the winery's annual release, featuring flavors developed through extended barrel aging, akin to fine red wine. Positioned at a higher price point, its label design and packaging details deliver an elevated sense of luxury. It aims to leave a lasting impression on consumers while driving revenue growth for the company.

Project details

Client - FIGHT30
Project Introduction
Rebranding a music merchandise retailer serving over 100 artists domestically and internationally, redefined through a brand transformation to convey a more professional, sleek, confident, and stylish image.

Impact
This evolution fosters stronger collaborations with corporate partners, earns greater recognition from artists, and secures more merchandise retail commissions.

Project details

Client - Roxy66
Project Introduction
Brand Identity, Invitation design

Impact
An invitation design with powerful visuals and memorable elements, sparking curiosity among distinguished invitees and amplifying reach through word-of-mouth.

Project details

Client - FIGHT30
Project Introduction
2022 AARON YAN LIVE TOUR MERCH DESIGN, Taiwan Artist Concert Merch

T-shirt/ raincoat/ stickers/ whistle/ cap/ flashlight/ poster / pin

Artist- Aaron Yan

Impact
We combine different aspect of the merch value.We try to make it fun ,memorable, meaningful and also fit the artist and the concept of concert.

Project details

Impact
The crowdfunding campaign raised NT$579,956 with the support of 621 backers.

Project details

Client - FIGHT30 / 陳零九、邱鋒澤
Project Introduction
Assisted Taiwanese artists Qiu Fengze and Chen Lingjiu with designing concert merchandise. Extended the concert visuals to highlight the core concept of "LOVE GAME."

Impact
Strengthened fan connections, creating high-value, memorable merchandise for the audience. Generated revenue while achieving a win-win situation for the brand and its audience. Making significant impact on at least 10,000 people in the concert and 948,000 fans on line.

Project details

Client - CHU CHENG Design Co., Ltd
Project Introduction
CHU CHENG Design / Interior design Company Brand Identity Design

Impact
The leading interior design firm in Taiwan communicates with a discerning clientele, ensuring that meticulous design extends into every detail. A strong brand identity leaves a lasting impression on homeowners who resonate with the brand, enhancing professionalism, increasing conversion rates, and building trust.

Project details

Client - URBAN CREW
Project Introduction
Art Director for the company
Brand design,
Strategy,
Product design,
Website,
packaging,
photography

Impact
Transforming a traditional industry into a brand with loyal followers, shifting millions in crowdfunding revenue to its own official website. By establishing a clear brand positioning and attracting the right audience, the brand has successfully increased profit margins while continuously challenging Taiwan's conventional perception of loungewear and homewear. Recently, it secured a high-profile Taiwanese sports star as its brand ambassador, aggressively expanding its presence and evolving into the most captivating brand—generating revenue beyond expectations.

Project details

Client - SAOBAO
Project Introduction
Phone wrapping service

Impact
Amid the global wave of mechanization, automation, and intelligence, the emergence of the automatic phone screen protector machine was inevitable. Designed with the most eye-catching vending machine aesthetics, it seamlessly converts both physical and online traffic into machine users, creating the trendiest and most engaging screen protector application experience.

Project details

At the intersection of fashion sensibility and cutting-edge tech, we specialize in building visual storytelling and design systems that unlock lasting commercial value for ambitious, premium-positioned brands.

PROJECTS

LAB

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